中(zhong)(zhong)(zhong)國(guo)通(tong)(tong)訊(xun)行業有三(san)大(da)(da)運營(ying)商,中(zhong)(zhong)(zhong)國(guo)移(yi)(yi)動、中(zhong)(zhong)(zhong)國(guo)聯通(tong)(tong)、中(zhong)(zhong)(zhong)國(guo)電(dian)(dian)信,而這三(san)大(da)(da)運營(ying)商中(zhong)(zhong)(zhong),顯然移(yi)(yi)動的(de)實力是最強大(da)(da)的(de),因(yin)為移(yi)(yi)動出現最早,而且用戶也是最多(duo)的(de),聯通(tong)(tong)和電(dian)(dian)信的(de)用戶加起來還沒(mei)有移(yi)(yi)動多(duo),所以移(yi)(yi)動地位也一(yi)直難以撼動。
移(yi)動用(yong)(yong)(yong)戶雖多(duo)(duo),但是(shi)(shi)背負的(de)罵(ma)聲也(ye)是(shi)(shi)最多(duo)(duo)的(de),不(bu)過也(ye)一切也(ye)是(shi)(shi)移(yi)動自己作的(de),對于新(xin)(xin)老用(yong)(yong)(yong)戶,移(yi)動完(wan)全(quan)不(bu)是(shi)(shi)同一個態度,新(xin)(xin)用(yong)(yong)(yong)戶福利非常(chang)多(duo)(duo),經(jing)常(chang)出現(xian)(xian)一些拉新(xin)(xin)活動,比如新(xin)(xin)用(yong)(yong)(yong)戶18元錢不(bu)限流(liu)量等等,而老用(yong)(yong)(yong)戶卻經(jing)常(chang)出現(xian)(xian)亂收費的(de)現(xian)(xian)象,看見自己使用(yong)(yong)(yong)了多(duo)(duo)年的(de)運(yun)營(ying)商(shang)竟然(ran)這么會套(tao)路(lu),很多(duo)(duo)人表示非常(chang)寒心,紛紛轉移(yi)中國(guo)聯通和(he)中國(guo)電(dian)信(xin)的(de)陣地,根據4月份新(xin)(xin)數據顯(xian)示,中國(guo)電(dian)信(xin)已成(cheng)為單月凈增用(yong)(yong)(yong)戶最高的(de)運(yun)營(ying)商(shang)。
電信4月份凈增用戶數第一
2019年(nian)4月(yue)(yue)(yue)(yue)份,中(zhong)國移(yi)(yi)(yi)動(dong)凈(jing)增移(yi)(yi)(yi)動(dong)用戶(hu)數16.1萬戶(hu),用戶(hu)總(zong)數達(da)(da)到9.31554億戶(hu);4G用戶(hu)當月(yue)(yue)(yue)(yue)減少71.8萬戶(hu),累計達(da)(da)到7.22601億戶(hu)。對比3月(yue)(yue)(yue)(yue)份,中(zhong)國移(yi)(yi)(yi)動(dong)在這(zhe)兩大市(shi)場上,運營成績均下滑嚴重。3月(yue)(yue)(yue)(yue)份,中(zhong)國移(yi)(yi)(yi)動(dong)凈(jing)增移(yi)(yi)(yi)動(dong)用戶(hu)282.2萬,凈(jing)增4G用戶(hu)425.6萬戶(hu)。
此外,中國聯通(tong)4月(yue)份凈增(zeng)移動用(yong)戶(hu)(hu)113.6萬(wan)戶(hu)(hu),移動用(yong)戶(hu)(hu)數累計到達(da) 3.24億戶(hu)(hu);凈增(zeng)4G用(yong)戶(hu)(hu)數260.8萬(wan)戶(hu)(hu),4G用(yong)戶(hu)(hu)數累計達(da)到2.3億戶(hu)(hu)。對比三月(yue)份,中國聯通(tong)這兩大(da)市場的凈增(zeng)用(yong)戶(hu)(hu)數也(ye)出現小幅下(xia)滑(hua)。
4月(yue)(yue)份,中國電信(xin)(xin)凈(jing)增(zeng)移動(dong)用(yong)戶(hu)(hu)351萬(wan)戶(hu)(hu),累計(ji)達(da)3.1856億(yi)戶(hu)(hu);凈(jing)增(zeng)4G用(yong)戶(hu)(hu)407萬(wan)戶(hu)(hu),累計(ji)用(yong)戶(hu)(hu)數達(da)2.6017億(yi)戶(hu)(hu)。對比3月(yue)(yue)份,(凈(jing)增(zeng)移動(dong)用(yong)戶(hu)(hu)483萬(wan)戶(hu)(hu)、凈(jing)增(zeng)4G用(yong)戶(hu)(hu)551萬(wan)戶(hu)(hu)),中國電信(xin)(xin)這兩大業務雖(sui)然有(you)所下(xia)滑,但是整(zheng)體處在較穩的水平線上。
和其(qi)他兩家運(yun)營商(shang)比較,無論是(shi)凈(jing)增移動用(yong)戶數(shu)還是(shi)凈(jing)增4G用(yong)戶數(shu),中國移動的成績均墊底。
寬帶業務中國移動依然居高不下
在固網家寬市場上,似乎毫(hao)無懸念,中國移動(dong)依然是(shi)寶座上的冠軍。
4月(yue)份(fen),中(zhong)(zhong)國(guo)(guo)移動(dong)凈(jing)(jing)增有線用(yong)(yong)戶(hu)(hu)(hu)178.6萬(wan)戶(hu)(hu)(hu),用(yong)(yong)戶(hu)(hu)(hu)總數(shu)(shu)達到(dao)1.68817億(yi)戶(hu)(hu)(hu),但是對(dui)比3月(yue)還是少了近一半的(de)凈(jing)(jing)增用(yong)(yong)戶(hu)(hu)(hu)。根據(ju)中(zhong)(zhong)國(guo)(guo)電信發布的(de)數(shu)(shu)據(ju),2019年4月(yue)中(zhong)(zhong)國(guo)(guo)電信有線寬(kuan)帶用(yong)(yong)戶(hu)(hu)(hu)凈(jing)(jing)增62萬(wan)戶(hu)(hu)(hu),累計(ji)1.4849億(yi)戶(hu)(hu)(hu)。截至2019年4月(yue)底,中(zhong)(zhong)國(guo)(guo)電信及其(qi)母公司的(de)有線寬(kuan)帶用(yong)(yong)戶(hu)(hu)(hu)總數(shu)(shu)合(he)計(ji)為1.75億(yi)戶(hu)(hu)(hu)。中(zhong)(zhong)國(guo)(guo)聯通4月(yue)份(fen)固(gu)網(wang)寬(kuan)帶用(yong)(yong)戶(hu)(hu)(hu)數(shu)(shu)凈(jing)(jing)增34.6萬(wan)戶(hu)(hu)(hu),累計(ji)達到(dao)8273.8萬(wan)戶(hu)(hu)(hu)。除(chu)了中(zhong)(zhong)國(guo)(guo)移動(dong),另外兩家運營商(shang)的(de)凈(jing)(jing)增寬(kuan)帶用(yong)(yong)戶(hu)(hu)(hu)數(shu)(shu)對(dui)比三月(yue)份(fen)均有所下(xia)降。
在固(gu)網家(jia)寬(kuan)市場,中(zhong)(zhong)(zhong)國移(yi)動雖(sui)然取得了用(yong)(yong)戶(hu)規(gui)模的冠(guan)軍地位,但是(shi)相較(jiao)于中(zhong)(zhong)(zhong)國電信(xin)和中(zhong)(zhong)(zhong)國聯通的固(gu)網家(jia)寬(kuan)業(ye)務(wu)(wu)收(shou)(shou)入,中(zhong)(zhong)(zhong)國移(yi)動尚有提(ti)(ti)升(sheng)空間。從(cong)最近兩年的經(jing)營成(cheng)果看,雖(sui)然中(zhong)(zhong)(zhong)國移(yi)動固(gu)網家(jia)寬(kuan)業(ye)務(wu)(wu)收(shou)(shou)入增量增加較(jiao)多,但是(shi)其用(yong)(yong)戶(hu)價值(zhi)提(ti)(ti)升(sheng)并不(bu)明顯。